About Us

Smart sales is a Kenyan-based sales company working with entrepreneurs who want to grow their companies by increasing their capacity to sell. We are a team of Go-To-Market veterans supporting our clients’ growth ambitions by developing and executing clients acquisition programs for digital products and services for tech startups as well as traditional businesses.

Our services

Sales leadership training

We support entrepreneurs managing small and medium enterprises in Kenya to develop their sales leadership skills.This is one of the most important steps to take their businesses to the next level.

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Recruiting and training sales talent

Having built expertise recruiting and training sales people, we provide support to companies seeking a specialist firm to do this on their behalf.

Managing sales projects

We have specialized in managing outsourced sales resources for leading companies in Kenya successfully. This mostly happens when companies are launching new products, expanding into new territories or running short-term sales activities like promotions.

Some Of Our Projects

AirtelMoney is the mobile money is 3rd largest mobile network operator in the world with over 438 million subscribers.

We recruited, trained, and managed a team that piloted the proof of concept in a model market in Nairobi that was adopted for a national roll-out in a record of 60 days.

Showmax is Africa’s leading online subscription video-on-demand service

We developed and are executing a Go to market model that includes managing strategic partners as well as recruiting and managing growth teams involved in clients acquisition

Who We Are

Meet our Founder, Edward Ndegwa

Our founder, Edward Ndegwa has 20 years of experience setting up at least 6 different businesses in the East African market. He believes that the growing tech small and medium enterprises culture is missing a basic fundamental ingredient: offline business growth. 

“After all those years building his businesses, my mission is to help the small and medium enterprises ecosystem succeed because it would lead to exponential job creation within the African market. Every year in Kenya, 50,000 graduates are churned out of public and private universities, adding to the 2.3 million unemployed youth in the country. The amount of potential within the hearts, minds and bodies of these young people is limitless and a successful small and medium enterprises ecosystem would be able to absorb them.”   – Edward Ndegwa

But all of us need to start getting serious as entrepreneurs.

We need to build small and medium enterprises from the ground up, we need to run sales-driven businesses and not funding-driven businesses, and help our employees break the mental barriers to sales so everyone of them can sell.


Get In Touch With Us

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