AirtelMoney is the mobile money service for Bharti airtel, the Indian Conglomerate operating in 20 countries and 3rd largest mobile network operator in the world with over 438 million subscribers. In Kenya, it is the 2nd largest Telco with 23.3% market share
1)AirtelKenya needed to increase its network of active mobile money agents across the country
2)It also wanted to increase the number of active mobile money users to support the increased mobile agent network in (1) above.
1)We recruited, trained, and managed a team that piloted the proof of concept in a model market in Nairobi that was adopted for a national rollout in a record of 60 days.
2)We recruited, trained, and managed a growing team of 70 resources that ran a customer acquisition program that pitched the product value to customers across Kenya for 65 days.
The project doubled the number of active mobile money agents nationally to over 22,000 in 7 months…..https://www.the-star.co.ke/news/2016/11/airtel-money-agents-doubles-to-22000_c1456423
The growth team also acquired over 82,000 new airtel money users in 65 days surpassing the target of 80,000 set by the client.
This Marketing team at Airtel Kenya termed the campaign the most successful in the history of the brand in Kenya since its launch in 2010.
Biggest challenges faced:
1)Training for success.
2)Designing actions required to drive success…
3)Recruiting for success.
4)Monitoring and evaluation.