Do you have a startup that’s struggling to get off the ground financially? Maybe you keep on pouring time, money and effort into it without seeing much returns. As the CEO, do you spend months attending investor meetings but have failed to secure funding and now your burn rate is threatening to kill your startup?
What if you could make your startup revenue positive? What if you could be so profitable that you don’t even need to set up meetings with investors because they seek you out instead?What if, together, we could all join hands in creating jobs for the growing youth population?
You’ve landed on the right page.
We are a team of Go-To-Market veterans supporting our clients’ growth ambitions by developing and executing customer acquisition programs for digital products and services for tech startups as well as traditional businesses.
How Do We Help Startups Become Profitable?
Our programs are built to reduce our clients’ acquisition costs by achieving high sales on the same shilling. We do that by doing the following:
- We immerse ourselves into your business and ecosystem to understand your value proposition and target customer.
- We identify strategic partners that give us access to your customers consistently.
- We combine performance marketing with Offline Customer acquisition Programs reducing the technology adoption gap thus growing our clients base of paying customers faster.
- We recruit, train and manage high-performance sales teams to convert prospective customers into active customers, delivering more customers per shilling and time spent on the program.
Meet our Founder, Edward Ndegwa
Our founder, Edward Ndegwa has 20 years of experience setting up at least 6 different businesses in the East African market. He believes that the growing tech small and medium enterprises culture is missing a basic fundamental ingredient: offline business growth.
“After all those years building his businesses, my mission is to help the small and medium enterprises ecosystem succeed because it would lead to exponential job creation within the African market. Every year in Kenya, 50,000 graduates are churned out of public and private universities, adding to the 2.3 million unemployed youth in the country. The amount of potential within the hearts, minds and bodies of these young people is limitless and a successful small and medium enterprises ecosystem would be able to absorb them.” – Edward Ndegwa
But all of us need to start getting serious as entrepreneurs.
We need to build small and medium enterprises from the ground up, we need to run sales-driven businesses and not funding-driven businesses, and help our employees break the mental barriers to sales so everyone of them can sell.