About Smart Sale

About Us

Do you have a startup that’s struggling to get off the ground financially? Maybe you keep on pouring time, money and effort into it without seeing much returns. As the CEO, do you spend months attending investor meetings but have failed to secure funding and now your burn rate is threatening to kill your startup? 


What if you could make your startup revenue positive? What if you could be so profitable that you don’t even need to set up meetings with investors because they seek you out instead?What if, together, we could all join hands in creating jobs for the growing youth population? 

You’ve landed on the right page. 

We are a team of Go-To-Market veterans supporting our clients’ growth ambitions by developing and executing customer acquisition programs for digital products and services for tech startups as well as traditional businesses. 


How Do We Help Startups Become Profitable?

我们在劳力士克隆 1:1 手表网站的最佳地点出售最好的 AAA 瑞士复刻手表。现在去购物! 我们的计划旨在通过同样的先令实现销售额来降低客户的采购成本。通过我们执行以下操作来实现这一点:
  • 我们深入了解您的业务和生态系统,以了解您的构建价值和目标客户。
  • 我们寻找战略合作伙伴,使我们能够持续接触您的客户。 
  • 我们将绩效营销与线下客户获取计划相结合,缩小技术采用差距,从而更快地扩大我们的付费客户群。
  • 我们招募、培训和管理高绩效的销售团队,将潜在客户转化为活跃客户,从而为该计划带来更多的每先令和时间的客户。

Meet our Founder, Edward Ndegwa

Our founder, Edward Ndegwa has 20 years of experience setting up at least 6 different businesses in the East African market. He believes that the growing tech small and medium enterprises culture is missing a basic fundamental ingredient: offline business growth. 

“After all those years building his businesses, my mission is to help the small and medium enterprises ecosystem succeed because it would lead to exponential job creation within the African market. Every year in Kenya, 50,000 graduates are churned out of public and private universities, adding to the 2.3 million unemployed youth in the country. The amount of potential within the hearts, minds and bodies of these young people is limitless and a successful small and medium enterprises ecosystem would be able to absorb them.”   – Edward Ndegwa

But all of us need to start getting serious as entrepreneurs.

We need to build small and medium enterprises from the ground up, we need to run sales-driven businesses and not funding-driven businesses, and help our employees break the mental barriers to sales so everyone of them can sell.


Our services

Sales leadership training

We support entrepreneurs managing small and medium enterprises in Kenya to develop their sales leadership skills.This is one of the most important steps to take their businesses to the next level.

Recruiting and training sales talent

Having built expertise recruiting and training sales people, we provide support to companies seeking a specialist firm to do this on their behalf.

Managing sales projects

We have specialized in managing outsourced sales resources for leading companies in Kenya successfully. This mostly happens when companies are launching new products, expanding into new territories or running short-term sales activities like promotions.

Some Of Our Projects & Case Studies

AirtelMoney is the mobile money is 3rd largest mobile network operator in the world with over 438 million subscribers.

We recruited, trained, and managed a team that piloted the proof of concept in a model market in Nairobi that was adopted for a national roll-out in a record of 60 days.

Showmax is Africa’s leading online subscription video-on-demand service

We developed and are executing a Go to market model that includes managing strategic partners as well as recruiting and managing growth teams involved in customer acquisition